Conservative
Low-assumption model
5% scan rate, 1% text usage, 4% sponsor CTR, 10% reward claim rate.
600,000 x 5% = 30,000 Tap activations
30,000 x 65% = 19,500 guided journeys
19,500 x 2.1 = 40,950 sponsor impressions
Atlanta Metrics and Projections
Atlanta is a bounded host-city demand pool, not a vague global event.
The right planning story combines official city and venue facts with clearly labeled modeled assumptions. That makes the deck credible, the dashboard configurable, and the sponsor story financially legible.
Visitors Range225Kâ300KProjected Atlanta fans and visitors
Matches8Atlanta match window
Venue Capacity75KMercedes-Benz Stadium official capacity
Gross Exposure600KSeat-event opportunity across 8 matches
Motion Assets
Executive reel references
Storyboard motion reference A staged from the supplied source file.
Storyboard motion reference B staged from the supplied source file.
Officially Grounded
Facts to anchor the story
- 225,000â300,000 visitors/fans: working city opportunity range
- 8 matches in Atlanta: host city match slate
- 75,000 Mercedes-Benz Stadium capacity: venue-side match inventory
- ~600,000 gross seat-events: 75,000 x 8 matches
- $500M+ projected impact: external economic framing for Atlanta
Modeled Layer
Where product economics come from
- Tap activations: who scans QR or enters the flow
- Text FIFA users: who opts into telecom assistance
- Guided journeys: who starts a route/help/reward flow
- Sponsor impressions: how often monetizable surfaces are seen
- Reward claims: where repeat engagement and CPA-style economics start
Country and Language Targeting
Known Atlanta markets today
Spain / Spanish
Cabo Verde / Portuguese
South Africa / English
Saudi Arabia / Arabic
Morocco / Arabic + French
Haiti / French
Uzbekistan / Uzbek
Playoff winners / TBD
| Language | Priority | Why it matters |
|---|---|---|
| English | Tier 1 | Default host-city and broad international coverage |
| Spanish | Tier 1 | Spain and wider visitor usability |
| Arabic | Tier 1 | Saudi Arabia and Morocco |
| French | Tier 1 | Morocco, Haiti, and broader visitor utility |
| Portuguese | Tier 1 | Cabo Verde is Lusophone |
| Japanese / Korean | Tier 2 | White-label reuse and international traveler support |
Base
Most usable planning case
10% scan rate, 2% text usage, 8% sponsor CTR, 15% reward claim rate.
600,000 x 10% = 60,000 Tap activations
60,000 x 70% = 42,000 guided journeys
42,000 x 2.4 = 100,800 sponsor impressions
Aggressive
Best-case activation
15% scan rate, 3% text usage, 12% sponsor CTR, 20% reward claim rate.
600,000 x 15% = 90,000 Tap activations
90,000 x 75% = 67,500 guided journeys
67,500 x 2.8 = 189,000 sponsor impressions
Core Formulas
Use these in the deck, the code, and the dashboard
TAFIP = Total Atlanta Visitors + Total Gross Match Attendances
Tap_Activations = Gross Exposure x Scan_Rate
Text_Users = Gross Exposure x Text_Rate
Journey_Sessions = Tap_Activations x Route_Start_Rate
Sponsor_Impressions = Guided_Sessions x Avg_Sponsor_Surfaces_Per_Session
Sponsor_Engagements = Sponsor_Impressions x CTR
Reward_Claims = Engaged_Users x Reward_Claim_Rate
Projected_Revenue = CPM + CPC + CPA + Fixed Sponsor Packages
Minutes_Saved = (Avg_Time_Without_System - Avg_Time_With_System) x Successful_Sessions
Fan_Experience_Score = weighted utility index
Addressable Opportunity
Interaction pool
TAFIP low = 225,000 + 600,000 = 825,000
TAFIP high = 300,000 + 600,000 = 900,000
This is interaction opportunity, not unique people. That distinction keeps the model honest.
Deck Narrative
How to say it cleanly
Atlanta is expecting hundreds of thousands of fans and visitors. Tap FIFA reduces friction by giving them a single multilingual path to directions, food, help, rewards, and support at the exact moment of need.